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LISA PETRILLI – Chief Marketing, Strategy, & Operating Officer

Named a Forbes Top 20 CMO based on social influence, Lisa Petrilli is Chief Marketing, Strategy, & Operating Officer for the To Be A Woman Global Empowerment Platform. She is also an expert speaker and consultant on the topics of leadership and introversion, Author of the eBook “The Introvert’s Guide to Success in Business and Leadership,” “The CEO’s Guide to Social Media,” Harvard Business Review blogger, Co-author of “The Character-Based Leader,” Featured in the 10th Anniversary Edition of The Power of Focus by Jack Canfield, Mark Victor Hansen and Les Hewitt, & Co-Founder & Co-Host of the original Leadership Chat on Twitter.

During her years in the corporate world, Lisa led and ran a $750 million medication delivery/pharmaceutical business within Baxter & was Chief Relationship Officer for CEO Connection.

Passionate about visionary leadership, Lisa writes the Visionary Leadership Blog, & has been featured as a leadership and introversion expert in The New York Times, Harvard Business Review, Wall Street Journal, Entrepreneur Magazine, Inc. Magazine, US News and World Report, The Globe and Mail, The Huffington Post, TIME, Philadelphia Business Journal and Working Mother Magazine, among many others.

As an executive at Baxter Healthcare, Lisa moved up the corporate ladder to run a $750 million medication delivery business while negotiating global licensing, commercialization and co-marketing contracts with pharmaceutical companies. When faced with a PR challenge by Greenpeace, she led a team that created a solution so unique and environmentally friendly that she presented it on Baxter’s behalf to a United Nations Environmental Conference in Geneva, Switzerland. She spent a year as an Executive Leadership Trainer at the Baxter Institute training corporate-wide executives on leadership principles and strategies, as well as how to create and communicate a vision for their organization.

Lisa has an MBA from Northwestern’s Kellogg Graduate School of Management in International Business, Marketing, and Organizational Behavior, and a B.S. Degree from Indiana University’s Honor’s College & Kelley School of Business. She was named one of the Top 100 People to Follow on Twitter in 2014 by Huffington Post.

Lisa has been on her own guided spiritual journey with Vanda for 7 years and wholly believes it can change your life for the better in every aspect of Who You Really Are. She can be followed on Twitter at @LisaPetrilli, reached via email at Lisa@ToBeAWoman.CO (.co is correct). You can read her blog at

ARLEEN HOLLIDAY – Director of Membership

Arleen is living the life of her dreams. She was a successful sales person in the New York garment center when she met her soul mate and love of her life and married him. She moved to the South and has two beautiful college-aged children who she was fortunate enough to be able to stay at home and raise; she sees this as a gift and blessing. Arleen also has an abundance of the best girlfriends a girl could ever dream of, and two dogs Nellie and Jack who are loved. Today, she is enjoying a new business opportunity: changing people’s lives everyday! All manifested by her Magic Ribbon. As an Advocate for The Magic Ribbon, Arleen wanted to get back to work. She tied a ribbon and Asked, Believed, and is now Achieving. She is grateful and thankful every day for the blessings bestowed by God.

Arleen can be reached at Arleen@ToBeAWoman.CO (.co is correct) and at (770) 616-3820.